Why Ocita exists
When someone asks an AI assistant which tools to consider, it names a few brands. If it names a competitor and not you, you'd want to know. But ask the same question twice and you can get a different answer, so a single check tells you very little.
The problem with one answer
ChatGPT, Gemini, Google AI Mode and Google AI Overviews decide what to say each time you ask. They search, pick sources and write a new answer, so the list of brands they mention changes from one run to the next. A dashboard built on one answer per prompt shows movement that is mostly noise, and it can't tell you when something has really changed.
Ocita was built to measure this properly: ask often enough to see the pattern, show how certain each number is, and only call out a change when the data supports it.
How Ocita measures
- Every week, each of your prompts goes to ChatGPT, Gemini, Google AI Mode and Google AI Overviews. Ocita collects what each app, or Google's results page, shows, through a data provider.
- Each prompt is asked 5 times a week on Standard and 3 times on Founding, spread across the week rather than all at once.
- Every metric comes with a 90% range, and is labeled Stable or Directional so you can see how far to trust it.
- A move counts as a Real gain or Real drop only when this week's range clears the range from the previous 4 weeks.
- Every change links to the full answers behind it, so you can read what each engine actually said.
The full method, with the exact rules for scoring, ranges and ties, is public. Read how Ocita measures.
What we hold ourselves to
- No guaranteed results. Ocita shows where you're missing and who gets cited instead. What you do about it is up to you, and no tool can promise an engine will mention you.
- No invented numbers. We don't publish statistics, customers or quotes we can't back up. We don't publish an accuracy figure for mention detection yet, and the method page says so.
- Only what's real today. Ocita tracks four engines. Our engine guides cover others, such as Claude and Perplexity, and say plainly that Ocita doesn't track them.
- Fair comparisons. Every fact about another tool on our comparison pages comes from that tool's own site, with a link and a date, and each page says where they're ahead.
- Respect for your privacy. This site sets no cookies of its own and keeps no profile of visitors, we don't sell personal information, and we don't use your data to train AI models. Our Privacy Policy explains what we collect and why.
- Simple pricing. $49 per brand a month with unlimited seats, or $149 a month for up to 10 brands, with 14 days free. See pricing.
Who it's for
In-house marketing and SEO teams tracking their own brand, and agencies tracking several brands for their clients, with monthly reports they can share by link.
Get in touch
Questions, feedback or a correction to anything on this site: email hello@ocita.ai.