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Ocita vs Profound

Profound is a broad AI marketing platform for larger teams, with agents, daily tracking and up to 9 engines on Enterprise. Ocita is a focused tracker with a published price per brand, a range on every number, and reports drafted for you.

Last checked November 7, 2026

Choose Ocita if

  • You're a brand team that wants a published price you can start on today
  • You want to measure visibility with ranges, and leave content to your own team
  • You track several brands and want simple per-brand pricing
  • You want to edit your own prompts from your first day

Choose Profound if

  • You're a large team that wants agents working on marketing tasks
  • You need up to 9 engines, including Perplexity, DeepSeek and Claude
  • You need daily tracking, SSO or an API
  • You want prompt volume data, shopping or bot analytics in one platform

Side by side

Profound's details come from its own website, checked November 7, 2026.

OcitaProfound
Price Ocita$49 per brand a month on Standard, or $149 a month for up to 10 brands on Founding ProfoundFor brands, a free Trial, then Enterprise at custom pricing. For agencies, Agency Growth adds full client workspaces at $399 a month each, and Agency Enterprise is custom Source
AI engines OcitaChatGPT, Gemini, Google AI Mode and Google AI Overviews, on every plan ProfoundTrial: ChatGPT, Gemini and Google AI Overviews. Enterprise: up to 9, adding Perplexity, Google AI Mode, DeepSeek, Claude, Exa Search and Muse Spark. Agency client workspaces: ChatGPT, Perplexity and Google AI Overviews Source
How often prompts run OcitaWeekly, with each prompt asked 5 times on Standard and 3 times on Founding ProfoundDaily Source
Prompts OcitaUp to 50 active per brand Profound50 on Trial, a tailored plan on Enterprise, and 100 per agency client workspace Source
Seats OcitaUnlimited on every plan ProfoundUnlimited on Trial and Enterprise, and 5 agency seats on Agency Growth Source
Free trial Ocita14 days, no card needed Profound50 prompts run daily for 7 days, with limited credits Source
Reports and exports OcitaMonthly report drafts, share links with a password or expiry, PDF and CSV ProfoundCSV and JSON exports on Enterprise, and none on Trial Source
API and integrations OcitaNone yet ProfoundAn API on Enterprise. The home page lists 200+ integrations Source

Where Profound is ahead

If these matter most to you, Profound may be the better fit.

  • A much wider product. Its AI Marketer and Agents handle recurring marketing work, where Ocita only measures and doesn't create content. Source
  • More engines. Enterprise covers up to 9, including Perplexity, DeepSeek and Claude, which Ocita doesn't track today. Source
  • Daily tracking, where Ocita runs weekly. Source
  • Prompt Volumes, Shopping and Agent Analytics, none of which Ocita offers. Source
  • Enterprise controls: SSO/SAML and SOC 2 compliance are listed, along with an API. Ocita has no SSO or API yet. Source

What each one costs

Profound's published plans, and a worked example.

  • Trial: free for 7 days, with 50 prompts run daily on 3 engines Source
  • Enterprise: custom, with tailored prompts, up to 9 engines and dedicated support Source
  • Agency Growth: full client workspaces at $399 a month each, with 100 prompts run daily on 3 engines, plus 10 pitch workspaces a month. The page shows no base price for the plan itself Source

For a brand team, Profound's Enterprise plan is custom, so you'd need a quote to compare. For an agency with 3 brands, Profound's client workspaces cost 3 × $399, or $1,197 a month, for 100 prompts each run daily, and its page shows no separate price for Agency Growth itself. On Ocita Standard, 3 brands cost 3 × $49, or $147 a month, with unlimited seats. The two aren't like for like, since Profound runs daily and includes agents.

What Ocita is built around

Ranges on every number

Every metric has a 90% range and a Stable or Directional label, so you can see how far to trust it.

Real change only

A move counts when this week's range clears the previous four weeks. Everything else stays quiet.

Priced per brand

You pay for each brand, with unlimited seats and no prompt tiers to outgrow.

Reports ready to share

Each brand's monthly report is drafted a week before it's due, with a link that opens without an account.

FAQs

How much does Profound cost?

For brands, its pricing page lists a free Trial and custom Enterprise pricing. For agencies, each full client workspace is $399 a month on Agency Growth. Ask Profound for a quote on anything else.

Does Ocita track the same engines as Profound?

Partly. Both cover ChatGPT, Gemini and Google AI Overviews, and Google AI Mode on Profound's Enterprise plan. Profound's Enterprise plan also covers Perplexity, DeepSeek, Claude, Exa Search and Muse Spark, which Ocita doesn't track.

Does Ocita create content like Profound's agents?

No. Ocita shows where you're missing, who's named instead and which sources they rely on. It doesn't write content.

Can I try both for free?

Yes. Ocita has a 14-day trial with no card. Profound's Trial runs 50 prompts daily for 7 days.

Who wrote this comparison?

Ocita did, so weigh it with that in mind. Every fact about Profound comes from its own website, with the page and date listed at the end. If something is out of date, it should be corrected.

Sources

Read on November 7, 2026. Vendors change their pages, so check before you decide. Product names belong to their owners.

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