Profound alternatives

Profound is a broad platform for larger teams. If you want a published price for a brand team, or a narrower tool, here's what five alternatives offer, and when Profound is still the better pick.

Last checked November 7, 2026. We make Ocita, so it's listed first.

Why teams look beyond Profound

You're a brand team that wants a published price instead of a custom quote
You want a focused tracker, not a full marketing platform
You want ranges and real-change labels on your numbers
You want a plan you can start on your own

Stay with Profound if: you're a large team that wants agents working on marketing tasks. Visit Profound

Ocita

Weekly tracking with a range on every number, priced per brand.

Price: $49 per brand a month on Standard, or $149 a month for up to 10 brands on Founding
Engines: ChatGPT, Gemini, Google AI Mode and Google AI Overviews, on every plan
Frequency: Weekly, with each prompt asked 5 times on Standard and 3 times on Founding

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Peec AI

Daily tracking across more engines, against weekly ranges.

Price: $95 a month on Starter, $245 on Pro, $495 on Advanced, and custom on Enterprise
Engines: Starter to Advanced choose 3 models from ChatGPT, AI Mode, AI Overviews, Microsoft Copilot, Gemini and Naver AI, and more can be added. Enterprise tracks up to 13
Frequency: Daily, with daily or weekly on Enterprise

Source Ocita vs Peec AI

Otterly.AI

Daily tracking from a low starting price, against weekly ranges.

Price: $29 a month on Lite, $189 on Standard, $489 on Premium, custom on Enterprise, with 15% off annual plans
Engines: ChatGPT, Google AI Overviews, Perplexity and Microsoft Copilot, with Claude, Google AI Mode and Gemini as paid add-ons
Frequency: Daily

Source Ocita vs Otterly.AI

Scrunch

Monitoring plus site tools, against a focused tracker with ranges.

Price: $250 a month on Core, and custom on Enterprise
Engines: Core: ChatGPT, Perplexity, Google AIO and Copilot. Enterprise: 9, adding Claude, Gemini, Meta AI, Google AI Mode and Grok

Source Ocita vs Scrunch

AthenaHQ

A wide engine list priced in credits, against ranges priced per brand.

Price: Free on Essential, $295 a month on Starter, custom on Enterprise, with 17% off annual billing
Engines: Essential: ChatGPT, Perplexity, AI Overviews, Gemini and Copilot. Starter: 11 models, adding AI Mode, Claude, Grok, DeepSeek, Meta AI and Mistral

Source Ocita vs AthenaHQ

FAQs

What's the best Profound alternative?

It depends on your team. Ocita suits teams that want ranges and per-brand pricing. Peec AI and Otterly.AI offer daily tracking with public plans. Scrunch and AthenaHQ also publish a starting price. We make Ocita, so weigh this with that in mind.

Is there a Profound alternative with public pricing for brands?

Yes. Profound publishes agency workspace prices, but its brand plans are a free Trial and custom Enterprise. Ocita, Peec AI, Otterly.AI, Scrunch and AthenaHQ all publish at least one brand price on their sites.

Is this list neutral?

No. Ocita wrote it and Ocita is on it, so it comes first. Every fact about the other tools comes from their own websites, and each has a source link.

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