How to choose prompts to track
The Ocita team · October 31, 2026 · 1 min read
If you only track prompts containing your brand name, your numbers will look great and tell you nothing. The prompts you pick decide what you measure, so it’s worth getting them right.
Start from buyers, not keywords
Think about the moments someone would turn to an AI assistant:
- Discovering: “What’s the best way to manage a small team’s projects?”
- Comparing: “Is a dedicated tool better than a spreadsheet for planning?”
- Evaluating: “Which project tools work well with Slack?”
Your sales calls and support tickets are the best source. People’s real questions are longer and more specific than search keywords.
Keep branded prompts separate
Prompts that name you tell you how you’re described. Prompts that don’t tell you whether you’re being recommended. Both are useful, but mixing them hides what’s happening.
Avoid near-duplicates
“Best project tool” and “top project tools” will produce much the same answers. You’d pay twice for one data point. Cover different needs instead.
Add the context buyers give
Real questions include details like team size, budget and tools they already use. Adding them helps you find the niches where you can win.
Then leave them alone
Prompts need time to build a baseline. Changing them constantly means you can’t compare one week with the next. Review them quarterly, not weekly.