Brands and prompts
Brands
A brand is one company or product you track, with its own prompts, competitors, answers and reports.
Adding a brand
Owners and Admins can add brands. Choose Add brand on This week or Portfolio, or from the switcher. It opens the brand steps of setup: domain, competitors, prompts and a first check. See Setting up a brand.
On the Founding plan, a workspace can have up to 10 active brands. Archive one, or move to Standard, to add more.
Brand settings
Open a brand and choose Brand settings in the sidebar. Changes save as you make them.
Brand
- Brand name: the name buyers use, not the legal entity.
- Domain: links to this domain count toward your citation rate.
- Category: used to suggest prompts and to resolve names that are also common words.
- Aliases: name variants that count as this brand. Adding one offers to re-score this week’s answers. See Competitors and aliases.
Ask location
Run location is where the engines answer from: a country, a language and, if the brand is local, a city. Engines tailor search results to location, so set it to where your buyers are.
- Country: United States, United Kingdom, Canada or Australia
- Language: English, Spanish or French
- City: optional. Prompts can use
{city}, which templates fill in.
The location applies from the next run. Prompts shows it as “Answers from” at the top. Sells in and Billing country are kept with the brand for your records. They don’t change how answers are asked.
Schedule and engines
- Schedule: each week, every active prompt is asked 5 or 3 times on each engine. Fewer repeats cost less but widen the ranges. The Founding plan runs 3.
- Engines: ChatGPT, Gemini, Google AI Mode and Google AI Overviews. Turning one off stops new answers from it, and its history stays. Keep at least one.
Answer budget
The brand’s monthly cap and what happens when it’s reached. Only Owners and Admins can change them. See Usage and answer budgets.
Notifications
- Weekly digest: include this brand in Monday’s digest email.
- Real-change alerts: when the brand moves outside its range, email the people who can see it and have Real changes on my brands turned on.
Access
Owners and Admins see every brand. Members and Viewers see the brands they’re given here. Admins can switch each person on or off. See Team and roles.
Owner and report date
A brand’s Overview has a Properties card. Change the Owner, anyone in the workspace, and the Report due date there. The owner always sees the brand, whatever their role.
Tags
Add tags in Brand settings, under Brand, separated by commas, for example a team or a region. Portfolio can then filter by them with Tag. A brand can have up to 20 tags.
Archiving and restoring
Archive a brand from Brand settings under Danger zone, or from its row menu in Portfolio. Owners and Admins can archive.
- Runs stop and all history is kept.
- Archived brands cost nothing.
- Restore it from Portfolio under Archived. On Founding, restoring needs room under the 10-brand limit.
Deleting a brand
Only Owners can delete. In Brand settings, under Danger zone, choose Delete data and type the brand’s name. This removes every answer, citation, metric and report for the brand, and its shared report links stop working. It can’t be undone. Its stored files are removed too. See Data retention and deletion.