Daily work
This week and the Monday digest
This week is the first page in the workspace sidebar. It groups your brands by what happened in their latest run, so you can deal with the ones that moved and skip the rest.
Groups
- Real drops
- Failed runs
- Real gains
- Directional: not enough data yet to call a change.
- No real change: every move is inside its range.
Biggest moves come first in each group. Each row shows the brand, its change, what drove it, its owner and its report date.
Views
- Needs review: the default. Real drops, failed runs and real gains are open; the quiet groups start collapsed.
- All brands
- My brands: brands you own.
- Reports due: reports due within a week.
The details panel
Select a brand to see its details on the right: a one-line summary, status, owner, report date, last run and confidence. Then:
- Visibility: this week’s range against the last four weeks, and whether they overlap.
- What drove it: the prompts that moved, with before and after.
- Cited instead: for a real drop, the sites cited most that aren’t yours.
- Against competitors: an 8-week chart.
Open goes to the brand, Reports to its reports, and Mark reviewed ticks it off.
Marking brands reviewed
Mark reviewed moves you to the next brand. Reviews are saved for you and the week, so a brand stays reviewed on any device.
Keyboard shortcuts
| Key | Does |
|---|---|
| J or ↓ | Next brand |
| K or ↑ | Previous brand |
| E | Mark reviewed |
| Enter | Open the brand |
| ] | Show or hide details |
The Monday digest
Every Monday at 08:00 UTC, Ocita emails each person a digest of the past week for the brands they can see: real changes, failed runs and budget warnings. Only moves outside a brand’s range are listed.
- Turn it off for yourself under Account, with Weekly digest.
- Leave a brand out for everyone in its Brand settings, with Weekly digest.
- If nothing happened that week, no digest is sent.
To preview it, open Activity in the workspace and choose Weekly digest.