Brands and prompts
Portfolio
Portfolio shows every brand you can see in one place, with the summary a team checks each week. Open it from the workspace sidebar.
The summary
Three figures sit at the top:
- Tracked brands: active brands, with how many are archived.
- Answers this month: answers used against what’s included across your active brands.
- Alerts this week: real changes and failed runs.
Views and filters
- All brands, My brands (brands you own), Reports due this week and Archived, each with a count.
- Search brands by name or domain.
- Tag and Owner filters.
Clear filters resets them when nothing matches.
The table
Rows are sorted with real drops first, then the biggest moves, then by name. Each row shows:
| Column | What it shows |
|---|---|
| Brand | Status, name and domain |
| Visibility, 12 weeks | This week’s visibility, its range, and a sparkline. A new brand shows First check |
| vs 4 weeks | The change against the previous four weeks, marked when it’s real |
| SoV rank | Share-of-voice rank among the brand and its competitors. Tied ranks show as a span such as 2–3 |
| Confidence | Stable or Directional |
| Usage | Answers used against the brand’s monthly cap |
| Last run | When it finished. A failed run links to the run log |
| Owner | Who owns the brand |
| Report due | The next report date |
Click a row to open the brand. The menu at the end of each row has Check now, Open report, Read answers, and Archive or Restore.
Cards
Use the cards button at the top right for one tile per brand with the same facts. Phones start on cards, since the table needs a wide screen.
Adding brands
Owners and Admins see Add brand at the top. See Brands.
Related
This week and the Monday digest Use This week to triage every brand after its weekly run, with keyboard shortcuts and a details panel, and what the Monday digest email contains. Brands How to add, set up, archive, restore and delete a brand in Ocita, including its aliases, run location, engines, schedule, owner and tags. What each metric means Plain definitions of Visibility, Share of voice, Citation rate and Average position in Ocita, how each answer is scored, and where the answers come from.