Brands and prompts

Adding and editing prompts

Open a brand and choose Prompts in the sidebar. Members can add and edit prompts on the brands assigned to them; Owners and Admins on every brand. Viewers can look but not change anything.

Adding prompts

Choose Add prompts. There are four ways in:

Type one: a single prompt.
Paste many: one prompt per line.
Upload CSV: a file with a prompt column and optional topic and stage columns. Stage is awareness, consideration or decision. Rows without a topic go under “General”, and rows without a valid stage under Consideration.
Suggest more: a few extra ideas built from the brand’s category, city and top competitor.

Before anything is added, Ocita checks the list:

Duplicates: a prompt that’s identical, or shares at least 85% of its words with one in the list or one already tracked, is skipped. If every prompt is a duplicate, nothing is added and you’ll see why.
Over-branded: if more than 30% of the brand’s prompts would name the brand, you’ll see a warning. The prompts are still added.

Prompts must be 3 to 400 characters. Typed and pasted prompts go under the “General” topic in the Consideration stage; change them afterwards.

To start from a set that worked for another brand, use templates.

The 50-prompt limit

A brand can have up to 50 active prompts. At the limit, Add prompts is turned off and a banner explains it. Pause or delete prompts to make room. Resuming paused prompts counts toward the limit too.

Reading the list

Prompts are grouped by funnel stage. Each row shows:

The prompt, its topic, and Branded if it names the brand.
A tick for each repeat on each engine: whether that answer mentioned the brand.
Mention rate: the share of this week’s answers that mention the brand, with its range.
Pos.: the average place when the answer lists brands.
vs 4 weeks: the change against the previous four weeks.

A wave icon means the repeats disagreed on at least one engine. Turn on Unstable only to see just those prompts.

Filter by Active, Paused or All, by Topic, and by Engine. With one engine picked, the rate is for that engine only.

Editing

Open a row’s menu for Edit text, Pause or Resume, Select and Delete. When you edit the text, press Enter to save or Escape to cancel. Ocita re-checks whether the new text is branded.

Bulk changes

Select prompts with their checkboxes. A bar appears at the bottom with:

Set topic: move them to another topic.
Pause and Resume
Delete

Paused prompts stop using answers and keep their history. Deleted prompts are removed with their history.

A prompt’s side panel

Click a prompt to open its panel:

Its topic, stage, branded or non-branded, and status, and when it was last sampled.
Each engine’s repeats, how many mentioned the brand, and the range.
This week’s rate against the previous four weeks.
Every answer from this week, one tab per engine, with your brand and competitors highlighted.
Note: a note for your team, saved when you click away.
Check now for this prompt, and All answers, which opens Answers filtered to it.

When nothing is selected, the bar at the bottom shows how many answers the active prompts use each week, and how many of the brand’s monthly answers are used so far. It warns when the set would go over the monthly allowance.